Creating a social media marketing plan is more or less like climbing a mountain. You can see people who have successfully climbed to the top, which reassures you of the possibility of success. Yet, you still need to device a way to also navigate yourself all the way up.
Whenever you are faced with this, always remember that your plan and strategy has to align with your ultimate goal. What is it you want to achieve at the end of the day?
Review your goals and decide how each social media channel will best achieve them. And when you turn this evaluation into an actionable plan, you will be able to know where, when, and what you should post on each channel and ultimately, what your efforts are meant to achieve.
When devising your social media plan, here are steps to take to ensure success
Step1: Select Your Preferred Social Networks
First, I want you to understand that every social media network out there is different. Of course they are all social networks, but they have different and unique styles, audience and practices.
This is more reason why you need to handle each networks accordingly. You don't need to be on them all, just pick the ones that best suit your strategy and is capable of helping you reach your ultimate marketing goals.
Consider these factors when selecting your preferred social networks:
Audience
The first thing you should find out is where you are most likely to find your targeted audience or customers. Your content and marketing efforts are nothing if they are not reaching the right people.
Where are your potential customers hanging out?
Which social media network has the right demographics?
Nature and Content Preference
Another factor worth considering is the nature and content preference of each social network. For example, Twitter users are used to short-form contents or phrases, captioned images and short videos while the network itself doesn't even allow long form contents. LinkedIn and Medium on the other hand, is best served with long form contents but memes and captioned photos would be inappropriate.
Moreover, Your audience might prefer to connect with your brand in a twitter chat but reserve Snapchat for conversations with personal friends.
Understanding the nature and content preference of each social network and targeted users will help you pick which one best suits your marketing strategy
Time
Time is a factor that not only determines which social network to leverage, but also how many.
How much time can you devote to a social network?
For a start, plan on at least one hour daily per social network. Also make sure you are consistent
Resources
Whatever social network you pick, you must be sure you have the resources needed to excel there.
Do you have the required skills?
How about Human resources, do you have the right personnel?
Social networks like Facebook and Medium for example emphasizes on quality content. While visual networks like Instagram and Pinterest requires videos and images.
Do you have the resources required to create what’s needed?
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